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Performance marketing for coaches · India

Coaches don't need more leads.
They need paying buyers.

We build full-funnel growth engines for business, fitness, and education coaches — from the first ad impression to the booked discovery call, the webinar signup, and the course sale. Tracked in your payment gateway (Razorpay, Cashfree, Instamojo), not in Meta's reports.

Book a free funnel audit See the dashboard
4.6★ from 97 clients Payment-gateway-verified ROAS 1,200+ funnels shipped
A real client · last 30 days · live
Cost per lead (Meta says)
all form-fills counted as leads
₹110
Cost per booked call
qualified, calendar-booked
₹420
Cost per paying student
₹2,180
→ That's the only number that matters. We optimize for it from day one.

We work with three kinds of founders.

Three weeks. One source of truth.

Most agencies optimize for what platforms report. We optimize for what your bank receives.

01 / Audit

Find the gap

We connect Meta, Google, your CRM, and your payment gateway (Razorpay, Cashfree, Instamojo). Within 5 days you see — for the first time — which campaigns are bringing paying students and which are inflating lead counts.

02 / Rebuild

Restructure spend

We pause the campaigns burning rupees on tyre-kickers, scale the ones quietly converting, and rebuild your funnel on first-party signals — server-side CAPI, identity stitching, the works.

03 / Compound

Reinvest the truth

Every week we ship a verified report and reallocate budget toward the buyer-rich audiences. After 90 days, most coaches see real revenue lift of 25–60% — same spend, sharper targeting.

Built by an operator, not an account exec.

Himanshu Kumar — Founder of InnovateX Media
Himanshu Kumar
Founder & CEO

"I started InnovateX after running too many campaigns where Meta said 4x ROAS and the bank said something else. Every report we ship is reconciled against the payment gateway — Razorpay, Cashfree, or Instamojo, whichever the client uses. That's the only number that matters."

Recognized as one of India's youngest digital entrepreneurs, Himanshu has personally managed ₹50Cr+ in ad spend across coaching, SaaS, and D2C. InnovateX received a top honor from the Deputy Chief Minister of Uttar Pradesh in Feb 2024 for its work reducing customer acquisition costs.

₹50Cr+
Ad spend managed
10+ yrs
Performance marketing
190K+
LinkedIn audience

Real revenue, not screenshots.

"

I had no experience with paid ads before InnovateX. They built my entire customer acquisition system from scratch — ad accounts, the sales page, the WhatsApp follow-ups, everything. My workshops fill predictably now, and I finally understand the numbers behind my own business.

CA
Chef Ashmika
Baking & Pastry Coach
"

I teach lead gen for a living, so my bar was high. The team at InnovateX understood my offer in one call and built a paid funnel that consistently converts at the cost-per-student I asked for. Payment-gateway-verified, no inflated reports.

SU
Sid Upadhyay
Lead Gen & Sales Coach
See full case studies

Want to see your truth gap?

Book a 30-minute funnel audit. We'll connect your ad accounts and your payment gateway (Razorpay, Cashfree, or Instamojo) and show you — live — how much of your reported ROAS is real. No deck. No pitch. Just numbers.