We started InnovateX in 2022 to fix one specific problem: every dashboard a client logged into showed numbers that didn't match their bank. We built a way to fix that — and a service team that runs growth on top of it.
If you've ever run Meta or Google ads in India, you've felt this. Meta says you got 3.8x ROAS. Google says you got 4.2x. Your payment gateway (Razorpay, Cashfree, or Instamojo) says revenue is up 22%. None of these numbers reconcile.
The platforms measure what makes them look good. Last-click attribution, view-through windows that double-count, conversions that fire before money moves.
We started by building a verification layer that cross-checks every reported conversion against actual payment-gateway data — Razorpay, Cashfree, Instamojo, whichever the client uses. Then we built the rest of an agency around it — creative, funnels, automation, retainers — but the verification stayed at the core.
Himanshu started InnovateX Media in 2022 with one belief: most agency reports are fiction. After years of running paid campaigns where Meta claimed 4x ROAS but bank statements told a different story, he built a studio that reports only what the payment gateway verifies — Razorpay, Cashfree, or Instamojo, whichever the client uses.
Recognized as one of India's youngest digital entrepreneurs, Himanshu has personally managed over ₹50Cr in ad spend across coaching, SaaS, and D2C. The agency's pioneering approach to reducing Customer Acquisition Costs has been recognized at the state level, with a top honor from the Deputy Chief Minister of Uttar Pradesh.
Today, he leads a team of strategists, media buyers, creative directors, and full-stack engineers — building both a growth studio and the dashboard (Performance Hub) that powers it. He also writes regularly on LinkedIn for an audience of 190K+ founders, marketers, and AI-curious professionals.
Sanjana co-leads InnovateX. She runs brand, organic social, and creator partnerships — the half of the funnel that doesn't show up in Meta's purchase events but still moves CAC.
A Delhi-based entrepreneur, Sanjana built her own social media marketing agency from the ground up before joining InnovateX, mentoring 100+ students and earning recognition from INC91 as a "dynamic entrepreneur" who turned a humble beginning into a growing practice. She brings the same operator mindset to InnovateX — measure what's real, ignore what's vanity.
Today, she leads our brand, organic, and creator-partnership work, and runs the internal mentorship program for junior strategists across the studio.
Strategists, creative directors, performance media buyers, full-stack engineers, and lifecycle marketers. Every account gets a 3-person pod — strategist, media buyer, and creative — plus engineering support for tracking, automation, and the Performance Hub dashboard.
We respond to every inquiry within 24 hours. If we can't help you, we'll tell you who can.
