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Case studies

Three coaches. Three categories. One playbook.

Real numbers from real clients. Each case shows the funnel before, the funnel after, and exactly what we changed.

CC
Chirag Chhabra
Business Coach · Coaching · 1:1 + cohort

From ₹50L to ₹80L/month in 90 days

Before
Monthly revenue₹50L
Lead source mix~70% organic / referrals
Paid funnel ROASInconsistent (1.8–2.2x)
Discovery-to-close rate~14%
After (90 days)
Monthly revenue₹80L (+60%)
Lead source mix60% paid · 40% organic
Paid funnel ROAS4.1x verified (payment gateway)
Discovery-to-close rate22%
  • Rebuilt his core webinar around a sharper offer reveal and cohort-pricing structure
  • Set up Meta + Google ads with custom conversion events tied to discovery-call bookings
  • Created a 7-step pre-call qualification flow (quiz + WhatsApp) so only buyers got on calls
  • Automated post-call follow-up across email and WhatsApp — recovered 18% of "thinking about it" prospects
  • Connected the payment gateway (Razorpay) for revenue attribution at the campaign level — every rupee tied to its source ad
"

InnovateX rebuilt my entire client-acquisition system from scratch. We went from chasing cold leads on LinkedIn to a full webinar-to-discovery-call funnel that fills my calendar every week. They run it like operators, not vendors.

CA
Chef Ashmika
Baking & Pastry Coach · Coaching · cohort-based

From zero paid acquisition to a fully booked workshop calendar.

Before
Customer acquisitionOrganic only
Paid ads experienceNone
Workshop bookingsInconsistent, word-of-mouth
Sales funnelManual DMs
After (90 days)
Customer acquisitionPaid funnel + organic
Active platformsMeta + Google
Workshop bookingsPredictable monthly fills
Sales funnelAutomated end-to-end
  • Set up her first Meta & Google Ads accounts — pixel installation, conversion tracking, audience setup, the whole foundation
  • Designed the workshop sales page from scratch with payment-gateway-integrated checkout (Cashfree)
  • Built a "starter recipe" lead magnet to convert Instagram followers into a paid customer pipeline
  • Wrote and produced the first batch of paid ad creative — UGC-style cooking demos, transformation testimonials, recipe teasers
  • Built a 5-day automated WhatsApp nurture series so leads warmed up before the pitch
  • Set up cart-abandonment recovery flows on email + WhatsApp
  • Trained her team on reading the dashboard so they could run the funnel themselves over time
"

I had no experience with paid ads before InnovateX. They built my entire customer acquisition system from scratch — ad accounts, the sales page, the WhatsApp follow-ups, everything. My workshops fill predictably now, and I finally understand the numbers behind my own business.

SU
Sid Upadhyay
Lead Gen & Sales Coach · Coaching · self-paced + 1:1

Coach who teaches lead gen — held us to his own standard

Before
Cost per student~₹4,800
Funnel conversionManual, ad-hoc
Reporting trustLow (Meta vs reality gap)
Funnel uptimeFlaky
After (90 days)
Cost per student₹2,180 (-55%)
Funnel conversionAutomated, payment-gateway-verified
Reporting trustFull (live dashboard)
Funnel uptime99.8%
  • Audited his existing funnel and identified 3 attribution leaks costing ~30% of reported conversions
  • Implemented server-side CAPI + Google Enhanced Conversions
  • Restructured Meta campaign objectives from "leads" to "purchase" with payment-gateway events (Razorpay/Instamojo)
  • Built a real-time dashboard so he could see ROAS by ad-set, not by guess
  • Set up A/B testing infrastructure with statistical-significance gating
"

I teach lead gen for a living, so my bar was high. The team at InnovateX understood my offer in one call and built a paid funnel that consistently converts at the cost-per-student I asked for. Payment-gateway-verified, no inflated reports.

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